Xbox has removed a Gears of War: E-Day video from its YouTube channel after it was discovered to feature a PS5 logo. The video was published on Monday, just 24 hours after Xbox announced the game as an exclusive title.
The incident has raised questions about the timing of the exclusivity decision, with some suggesting it was made at the last minute. However, Xbox's marketing boss, Aaron Greenberg, has denied this, stating that the information was limited to a small internal group.
Xbox's new chief strategist, Michael Ball, has explained that the decision to make Gears exclusive is part of a larger program to validate players' investment in the Xbox platform and to emphasize the importance of exclusives for the platform's growth and branding.
